The New Norm Clothing was born during the pandemic in 2020, emerging from a time of significant change and adaptation. Our vision was to blend the edgy styles of streetwear with the sophistication of high-end fashion, creating pieces that stand out in both quality and design.

The phrase "New Norm" holds multiple meanings for us. The pandemic reshaped our realities and life circumstances, leading us to adapt to a "new normal" in many aspects of life. This era has seen a surge in entrepreneurship, with more people than ever starting their own ventures and embracing their entrepreneurial spirit.

In the world of fashion, "The New Norm" represents a brand that not only sets new standards for quality but also stays ahead of the curve by aligning with the latest trends. We are committed to redefining what it means to wear streetwear, making it a staple in everyone’s wardrobe while maintaining the premium quality that our customers expect.

Welcome to The New Norm Clothing, where we embrace change, celebrate individuality, and continually push the boundaries of style.

Founder/Owner

Darren Pitts